Elle Shoes Grew Email CTR 7x with Mailstudio × Related Digital

Elle Shoes, one of Türkiye's leading fashion footwear brands, faced increasing pressure to deliver personalized, high-performing email campaigns at scale. Traditional campaign production was slow — HTML creation, editing, and testing could take days. The team needed to produce more campaigns for micro-segments while keeping pace with seasonal promotions, but the manual workflow was a bottleneck that kept them from fully leveraging their customer data.

Elle Shoes deployed Mailstudio, an AI-powered email marketing platform developed by Emrah Akçay (Elle Shoes' E-Commerce & Digital Marketing Manager), and integrated it with Related Digital's Marketing Cloud and Customer Data Platform. Mailstudio compressed the full campaign production process — from generation to delivery — into a single pipeline that runs in seconds. Related Digital's flexible segmentation infrastructure and CDP data made it easy to generate campaign content tailored to micro-segments, while Mailstudio's AI generation capability combined with Related Digital's strong deliverability infrastructure ensured high inbox performance.

The combined solution delivered transformative results: email CTR (click-through rate) jumped from 2.2% to 15.86% — a 7× improvement. Campaign production cycles that previously took days were reduced to seconds, freeing the team to focus on strategy instead of HTML and testing. Personalization capacity increased significantly as scalable communication scenarios for different target audiences became straightforward to build.